Diseinu Berrikuntza Zentroa (DBZ) focuses its activity on different aspects of the development and application of design in the company. We apply our knowledge in R&T activities related to human-centred innovation and knowledge of product and service design. DBZ takes design as the key to the development of innovative products and services from strategic to developmental levels that help companies become more competitive. Furthermore, DBZ brings a new point of view to the classical technological paradigm. DBZ understands that innovation should not only come from technological progress and should be accompanied by humanistic factors such as psychology, ethnography, for the analysis of emotions and quality of experience. As well as social factors such as sustainability, well-being and quality of life to complement the value proposition of the products and services offered to the market.

DBZ's activity focuses on six areas of knowledge: human-centred design (HCD), interaction design, service design, inclusive design, product design and sustainable design.

Since its inception, DBZ has been accompanying companies of all kinds and has contributed by generating tools and methodological frameworks that facilitate the application and optimise the design process within companies in different sectors, both nationally and internationally.